About us

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Improving the travel experience.

Creating better customer journeys.

Our vision

There has been massive investment on improving the travel booking process – but from the customers’ perspective, travel is what happens after the booking is made.


We believe the best way to improve travel experience is to target the customers’ smartphone – the heart of their travel experience. Smrt.ly helps travel companies get present on the customer smartphone (even when they have booked through non-mobile channels).


We understand the challenges of system and process change – that’s why Smrt.ly works with existing booking systems.


Smrt.ly provides a rich, engaging experience for travellers – while helping the travel brand increase their revenue and drive brand engagement across their existing channels.

Our team

Smrt.ly was created by the team behind CarCloud. For the last few years we’ve been working with some of the biggest names in car rental – creating multi-channel experiences to engage their customers and increase their revenue.


Smrt.ly was launched for car rental only at World Travel Market in 2012 and we quickly saw the demand for our product in other areas of travel. After extensive design, development and testing we launched the cross-travel version of Smrt.ly as a stand-alone brand at World Travel Market in 2013 – to a fantastic response from hotels, agencies, events companies and more.

Contact Us

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